ANTARCTIC TRADE CARDS - Originally Series 1

Captain Scott R.N., C.V.O., and his Sleigh

003. SCOTT'S TERRA NOVA EXPEDITION. Issued in a series of 12 by Cadbury Bros, Ltd. (Date: Undated but believed to be 1913). Overall Size: Ca. 4.8" x 1.5" Both ends of the card were designed to be trimmed off (see number 003.7 below to see untrimmed version). Trimmed Size: Variable but ca. 2.5" x 1.5". Top end text, recto: ANTARCTIC SERIES | CAPTAIN SCOTT | EXPEDITION | 1910 - 1913 | MAY BE CUT HERE. Lower end text, recto: MAY BE CUT HERE | No. 1 [2, 3, etc.] | SERIES OF TWELVE | CADBURY BROS. LTD. | BOURNVILLE ENG. | Cocoa & Chocolate Manufacturers. Top end text, verso: BOURNVILLE | COCOA | BY TEST | THE BEST. Lower end text, verso: CADBURY'S | CHOCOLATES | UNEQUALLED | FOR QUALITY | The Mark for Purity. | [device]. NOTE: Information and image for numbers 1, 4, 6, 7, 10-12 kindly provided by Evan Jones, Wiltshire, England.
Recto: A black and white photograph within a black border showing Capt. Scott in front of a "motor sleigh" (appearing to be at Fefor in Norway although this is not stated). The caption reads: Captain Scott R.N., C.V.O., and his Sleigh.
Verso: CADBURY'S | ANTARCTIC SERIES | Motor Traction on the Ice. Capt. Scott and one of the motor sleighs taken on the expedition in the hope that they would prove of great value when travelling over the Antarctic ice. This system of propulsion was found very satisfactory, but unfortunately, owing to engine and other troubles motor traction had to be abandoned and the loads transferred to ponies. These animals worked splendidly, some carrying over 450 lbs. withthout difficulty. | CADBURY BROS, LTD. | BOURNVILLE. ENG. | Cocoa & Chocolate Manufacturers