ANTARCTIC TRADE CARDS - Originally Series 1

Captain Scott, R.N., C.V.O., looking for Ice.

003. SCOTT'S TERRA NOVA EXPEDITION. Issued in a series of 12 by Cadbury Bros, Ltd. (Date: Undated but believed to be 1913). Overall Size: Ca. 4.8" x 1.5" Both ends of the card were designed to be trimmed off (see number 003.7 below to see untrimmed version). Trimmed Size: Variable but ca. 2.5" x 1.5". Top end text, recto: ANTARCTIC SERIES | CAPTAIN SCOTT | EXPEDITION | 1910 - 1913 | MAY BE CUT HERE. Lower end text, recto: MAY BE CUT HERE | No. 1 [2, 3, etc.] | SERIES OF TWELVE | CADBURY BROS. LTD. | BOURNVILLE ENG. | Cocoa & Chocolate Manufacturers. Top end text, verso: BOURNVILLE | COCOA | BY TEST | THE BEST. Lower end text, verso: CADBURY'S | CHOCOLATES | UNEQUALLED | FOR QUALITY | The Mark for Purity. | [device]. NOTE: Information and image for numbers 1, 4, 6, 7, 10-12 kindly provided by Evan Jones, Wiltshire, England.
Recto: A black and white photograph within a black border showing Capt. Scott looking through a large telescope on a tripod. The caption reads: Capt. Scott, R.N., C.V.O., | looking for Ice.
Verso: CADBURY'S | ANTARCTIC SERIES | Capt. Scott Looking for Ice. One scientific result of the efforts of heroic explorers, such as Capt. Scott, has been the discovery of the striking contrast between the physical structure and characteristics of the two poles of our planet. Briefly, the N. Pole is a deep and unplumbed sea, while the S. Pole is a great Continent. While animal life is abundant round the N. Pole there is scarcely a living creature to be found away from the sea in the Antarctic regions. | CADBURY BROS, LTD. | BOURNVILLE. ENG. | Cocoa & Chocolate Manufacturers