ANTARCTIC TRADE CARDS - Originally Series 1

A Warm Welcome at Cardiff.

003. SCOTT'S TERRA NOVA EXPEDITION. Issued in a series of 12 by Cadbury Bros, Ltd. (Date: Undated but believed to be 1913). Overall Size: Ca. 4.8" x 1.5" Both ends of the card were designed to be trimmed off (see number 003.7 below to see untrimmed version). Trimmed Size: Variable but ca. 2.5" x 1.5". Top end text, recto: ANTARCTIC SERIES | CAPTAIN SCOTT | EXPEDITION | 1910 - 1913 | MAY BE CUT HERE. Lower end text, recto: MAY BE CUT HERE | No. 1 [2, 3, etc.] | SERIES OF TWELVE | CADBURY BROS. LTD. | BOURNVILLE ENG. | Cocoa & Chocolate Manufacturers. Top end text, verso: BOURNVILLE | COCOA | BY TEST | THE BEST. Lower end text, verso: CADBURY'S | CHOCOLATES | UNEQUALLED | FOR QUALITY | The Mark for Purity. | [device]. NOTE: Information and image for numbers 1, 4, 6, 7, 10-12 kindly provided by Evan Jones, Wiltshire, England.
Recto: A black and white photograph within a black border of a group of ships surrounding the Terra Nova. The caption reads: A Warm Welcome at Cardiff.
Verso: CADBURY'S | ANTARCTIC SERIES | Reception at Welsh Port. Cardiff gave the Expedition an enthusiastic welcome, when the "Terra Nova" touched for coal, outward bound. The ship is the largest and strongest of the old Scottish whalers built at Dundee in 1884, being 187 feet long and 31 feet broad, or 15 feet longer but 2-1/2 feet narrower than the "Discovery" in which Capt. Scott sailed on his prevlous expedition in 1901. | CADBURY BROS, LTD. | BOURNVILLE. ENG. | Cocoa & Chocolate Manufacturers